--> Bangla is our hard-earned brand M K Aaref · Published at 07:00 pm July 31st, 2018 What’s in a name? BIGSTOCK The renaming of West Bengal to Bangla will unleash a world of confusion Ever since Yugoslavia broke up into fragments back in 1991, the area, already notorious for giving the world the word “Balkanization,” lived up to its name and erupted into fragmented wars based on ethno-religious lines. Bosnia, Serbia, and Croatia hogged the world’s headlines for some time, before settling into the peaceful co-existence of today. One region which did not suffer the consequences of war, but went through a severe identity crisis, was the newly minted Republic of Macedonia. Their very legal existence was vetoed for the past two decades within NATO and the European Union by their southern neighbour, Greece, who also happens to have a province named Macedonia just south of the new Macedonian republic. The latter ended up using abbrevia
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